About Us

Our Approach

We do things the hard way.

For more than 50 years, we’ve aspired to excellence and refined our skills to bring our best to every aspect of our business.


Our Product Design Philosophy

  • We take risks and push the limits.
  • Our products are clean and beautiful.
  • Each product must bring something new and of value to the market or it is a waste of time to develop and produce it, regardless of market potential.
  • The sound and performance of our products must inspire and liberate the musician to deliver their best performance.
  • Each product must contain an omiyage for the user, that is: a useful, unexpected, beneficial, and delightful surprise. Omiyage is the Japanese art of gift giving. A successful omiyage is based on thoughtfulness, and its hallmarks are the quality of presentation and attention to detail.
  • The product and the user interface must be based on the deepest empathy with the needs of the customer.

Acoustic sound. No compromise.

Founded in 1975 by acoustic guitar innovator and sound engineer Lloyd R. Baggs, Baggs has become a globally respected name in acoustic amplification. What began as a passion for capturing the true voice of the acoustic guitar has evolved into a mission: to faithfully reproduce the natural tone and dynamics of acoustic instruments in any performance setting. From groundbreaking pickup systems to studio-quality preamps and DI boxes, Baggs blends handcrafted design with cutting-edge technology to serve musicians who demand authenticity in their sound.

At Baggs, we believe that amplification should never compromise the soul of an instrument. Every product is designed with a deep understanding of how musicians play, perform, and create. Our team works closely with artists, luthiers, and engineers to develop solutions that inspire confidence on stage and in the studio. Whether you’re a touring professional or a passionate hobbyist, Baggs is committed to helping you share your music with clarity, warmth, and honesty.

A look inside Baggs HQ Nipomo, California